The Brand Development Initiative was birth out of PSC’s goal to help organisations translate from one level to another level. The Brand Development initiative is aimed at giving seed investment, assisting business owners obtain adequate skills needed to build their brands and also to bridge brand gap.
This Initiative comes directly under the Expert in Brand Management Course. Therefore, for anyone to qualify for the seed investment offered in this initiative, they must take the Expert in Brand Management Course (all three levels: The Beginners Class, the Intermediate Class and the Advanced Class) and they must own a business. After which, interested participants can go ahead and write a proposal describing and stating how they would make use of the brand elements taught in the course to translate their business(es). The proposal would have embedded in it, how business owners aspire to engage the brand elements to enhance their existing businesses over a one year, two year through to a five-year period. After all submissions, there would be a screening process after which the best three proposals would be selected and offered a seed investment.